{"id":11958,"date":"2018-11-07T01:19:38","date_gmt":"2018-11-07T00:19:38","guid":{"rendered":"https:\/\/www.dbi-services.com\/blog\/pass-summit-dbi-visit-day-2\/"},"modified":"2018-11-07T01:19:38","modified_gmt":"2018-11-07T00:19:38","slug":"pass-summit-dbi-visit-day-2","status":"publish","type":"post","link":"https:\/\/www.dbi-services.com\/blog\/pass-summit-dbi-visit-day-2\/","title":{"rendered":"Pass summit \u2013 dbi visit day 2"},"content":{"rendered":"

\u00a0\"IMG_1046\"<\/a><\/h2>\n

<\/h1>\n

The Art and Science of Designing Smart Data story<\/h2>\n

This pre-conference session was moderated by Mico Yuk CEO and founder of BI Brainz<\/p>\n

Mico drove us through the path of BI data visual storytelling and the importance it has to present the data in an attractive way.
\nShe warned the session will not be technical at all, I was a bit disappointed about this point, but was curious how she will drive us there.<\/p>\n

Starting, she made us aware of the impact on your brain of what you see , especially the color, the words.
\nIn order to create a good storytelling, the first think is to raise the right questions, but avoid the pitfalls like asking
\nWhat do you want to see?
\nHow do you want it to look?
\nWhat do you want to measure?<\/p>\n

She drew a parallel with Hollywood and the film scenarios, being most of the time build on the same template.
\nWhy can’t we do the same with data:
\nPart 1: goal
\ngoals need to be defined clearly, They are the core of your data story and what is significant is that the goal is quantified
\nPart 2: Snapshot or KPI
\nKPI what are the figures that measure your goal
\nPart 3: Trends
\nIs the way the KPI behaves to support your goal
\nPart 4: Actions
\nThere are 3 kinds of actions that can be considered to fix the issues
\nReality – what we want to happen
\nFallback – if reality does not work what else do you do
\nWish list – what do you wish to fix the issue<\/p>\n

To succeed in creating the different storyboard parts you have to raise the right questions:
\nFor the goal part : What is your goal for this project? What does success look like?
\nFor the KPI part: What KPI do you need see to hit your goal?
\nFor the trends: If your KPI is not on target why?<\/p>\n

A goal formulation must follow the WHW goal sample would be “Hit consumer sales target 1% by 2018”
\nWhat = hit
\nHow much = 1% sales
\nWhen = 2018<\/p>\n

Finally Mico showed how to display the information of the story on a dashboard following the visual storyboard tile with the following elements:
\n0 Goal\/Kpi name
\n1 Where are you no
\n2 How di you get here
\n3 Where will you end up
\n4 what is the impact<\/p>\n

The trick is always to prototype your storyboard outside a BI tool.<\/p>\n

Along the day we also did some gym to relax and aware our brains<\/p>\n

 <\/p>\n

It was a hands-on session with practical exercises and we worked by group on a concrete use case to apply the storytelling methodology all along the day.<\/p>\n

\"IMG_1048\"<\/a><\/p>\n

Again an interesting data analytic day…stay tuned..<\/p>\n","protected":false},"excerpt":{"rendered":"

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